Hot cross buns taste test – which supermarket packs the best buns
This taste test on the fruit-packed Easter favourites garnered the views of consumers rather than experts, in order to find out ‘what the person on the street thinks of what’s out there’
‘Luxury” hot cross buns from Marks & Spencer have trounced those from rival supermarkets in an independent consumer taste test, scoring 81 out of 100 for their soft, moist and sticky texture, while being hailed for “an almost perfect flavour delivery”.
Trailing at the bottom of the table with a score of only 56 were Morrisons’ Baked By Us buns, which were dismissed as “bland and boring, with very little fruit or spice”.
Hot cross buns are traditionally eaten on Good Friday, although they seem to be in the shops pretty much all year round now. The research – an independent exercise by Cambridge Market Research – concentrated on standard buns made with dried fruit and spices, excluding variants made with chocolate and fudge, and also avoiding in-store bakery lines.
The natural product stuffed buns, with a premium cost of £1.60 for four, came top of the table of 10 general store ranges. In an irregular move, the buns were visually impaired tasted and positioned by buyers over the UK as opposed to by select boards of sustenance specialists. Purchasers were so awed by M&S’s putting forth that very nearly seventy five percent (73%) said they would focus on purchasing them after the tasting.
In second place, scoring admirably in front of adversary retailers Tesco and Morrisons for general taste, and on a standard with M&S for surface, Asda’s Bread cook’s Determination pack of four buns (costing just £1) got 73 out of 100.
Lidl won the skirmish of the discounters, scratching in simply behind Asda with 72/100 for its Rowan Slope Bread shop hot cross buns. Indeed, even before the cost was uncovered to the analyzers, Lidl was a solid entertainer, conveying a liberal natural product content that impelled it into second place for quality of flavor and measure of zest. More than half of analyzers were focused on purchasing them at their deal cost of 89p for six. Aldi’s bun execution was out and out less amazing; their buns mull at the base of the rundown on numerous key taste measures (drawing in just 61/100), with half the same number of submitted purchasers as Lidl, once the cost and brand were known.
Co-agent Adored By Us buns, costing £1 for six, were singled out by analyzers for their “solid, fiery flavor conveyance, which left a wonderful trailing sensation and enduring impression”. A score of 72/100 conveyed them joint third position with Lidl.
Waitrose just assembled 63/100 for its Lavishly Fruited buns (£1.69 for four) as customers griped they were “excessively thick, excessively raw and excessively pale”. Three in five members said the item was more terrible than they anticipated from Waitrose.
The buns were surveyed and tasted by a sum of 205 purchasers, with the example weighted to be illustrative of the UK populace regarding sex, age and financial gathering. A progression of key measures were scored, including appearance, fragrance, taste, surface and esteem for cash.
Katie O’Brien, of Cambridge Statistical surveying, said the organization’s point was “to get a more extensive, purchaser viewpoint; to discover what the individual in the city thinks about what’s out there, from the retailers they would for the most part shop at.”
Hot cross buns – the last table
Marks and Spencer Extravagance (£1.60 for four – 40p each) 81/100
Asda Pastry specialists Determination (£1 for four – 25p each) 73/100
Lidl Rowan Slope Pastry kitchen (£0.89 for six – 15p each) 72/100
Co-agent Adored By Us (£1 for six – 17p each) 72/100
Sainsbury’s (£1.20 for six – 20p each) 68/100
Tesco (£1 for six – 17p each) 66/100
Waitrose Luxuriously Fruited (£1.69 for four – 42p each) 63/100
Greggs (£1 for four – 25p each) 62/100
Aldi Town Pastry shop (£0.89 for six – 15p each) 61/100
Morrisons Prepared By Us (£1 for six – 17p each) 56/100