Twitter Ads : How to Generate Leads Right From Your Smartphone
If you’re a small or mid-sized business owner, chances are that most of your day is spent out-of-office or at least away from your computer.
You’re most likely commuting—either to meet partners face to face, market your business at local events or even just to meet a customer for lunch. Whatever the case may be, it can be hard to stay on top of your online marketing efforts unless you’re chained to your desk.
If you already do paid advertising on Twitter, you’ll be happy to know that you can now keep tabs on your campaigns right from your smartphone.
No computer needed. Just pull out the old smartphone and access all the important twitter data you need in the palm of your hand.
Setting up Twitter Ads for mobile
Promoting your best tweets and getting in front of your ideal customers while on-the-go has never been easier. Here’s how you can setup Twitter Ads for mobile:
Navigate to https://ads.twitter.com/ and fill out the required questions. It’ll look a little something like this:
Once you’ve answered all the required questions and have your account up and running, you can now use twitter ads on the move right from your cellular phone to generate more leads for your business.
Simply log in to Twitter on your smartphone using the Twitter app and follow the instructions below to begin promoting your content :
- Navigate to any one of your tweets and tap on ‘view tweet activity’.
- Then, tap on ‘Promote this tweet’.
- Choose which area you would like to target, and then set the maximum amount for your ad budget, which lasts the entire duration of your campaign.
- Once you’ve confirmed your spend, you can sit back and view the results of your promoted tweets right from your smartphone—all on the go!
Now that you have the power of Twitter Advertising in the palm of your hands, here are a few tips to help you maximize your marketing budget and generate the most engagement & leads possible.
Note: You may only be able to access some of these campaign settings on your Desktop, but you’ll still enjoy access to your ad campaign stats directly from your smartphone on the go.
Target followers of related accounts
What better way to find engaged users than to follow accounts that your ideal audience is already following? This one’s a no-brainer, and is what makes twitter advertising extremely powerful. People only follow accounts they can relate to. By targeting followers of accounts that mimic your own products or services, you’ll get much higher return on investment than simply targeting a cold audience.
Use short and direct call to actions
Whatever the goal of your campaign, make it extremely clear what you want the viewer to do, and make it easy to take action on whatever that is. If using an image, make sure it’s in-line with your ad copy as well as your call to action for best results. As soon as there’s even a hint of disconnect, your conversion rate will suffer.
Don’t set your bids based on Twitter’s suggested bid
Instead, set your bids lower and decide whether or not the lower investment is worth the trade-off in engagement—you’ll be surprised at how much you get anyways. From there, you can decide whether or not it’s worth spending a little more for more engagement. In other words, start low and ramp up rather than the other way around.
Don’t use images or hashtags in your ‘Follow’ campaigns
The reason for this is simple—the more distractions you create for your target audience, the less likely they are to click on the follow button. If your goal for your campaign is to maximize the amount of new followers you receive, then any additional objects or clickable links around the “Follow” button will reduce your conversion rate for new followers. Images and hashtags work well in other campaigns, but usually not for follow campaigns. What’s more, you’ll end up paying less per follow this way. Check out this example—straight, clutter-free and to the point:
If you implement these simple tips into your Twitter advertising campaigns, you’ll be well on your way to an effective marketing campaign at an affordable price.
Warning: Checking your campaign stats on-the-go can become addicting!